What’s Black and White and Read All Over?

qrcode

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A shout out and thanks to fellow grad student Zoe Kind for the heads up on the very timely and interesting topic of QR code (or, Quick Response code) generators. You see these black and white blocky patterns everywhere. Fodder for smartphones, these little information thumb prints link to further information and websites once scanned. They are on billboards, fliers, menus and even clothing. I’m guessing tattoos are next. Acting as a redirect for details, these unique image blocks can be generated online through sites such as http://qrcode.kaywa.com/ among several others. The patterned blocks can connect to text, URLs and other information and the aforementioned generator offers code blocks in sizes tall, grande and venti — sorry, still jacked up on caffeine. With so many carriers of smartphones and the future of mobile tech, it is crucial that traditional marketing utilize these codes. The QR code is the Rorschach inkblot of the Web 2.0 generation. And we’re all going crazy for it.

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3 Comments

  1. Such interesting articles. Always super clever.

  2. We just mentioned these QR codes on a marketing call today. Not sure if that’s something the law firm I work at would need or get into? Pros? Cons?


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