I’m often seduced by package designs. I’m a pushover for unexpected curves, thematic details, and bold design decisions. The M.O. of Apple (as in stock symbol AAPL) is that all of their iCandy products have a seductive minimalistic design, but great design doesn’t always have to be stark and simple. I see great package design everywhere… especially in liquor stores. I’m drawn to the creative shapes and incredibly effective designs that wine labels and vodka bottles have. I could dedicate a whole blog post to genius wine labels alone. That’s another day. Right now, here are a few designs I like:
Aside from my liquor bottle fetish, I also really find perfume bottles to be objects of desire, looking sharp and pointy or jewel-like. Again, I could do a whole post on perfume bottles. (Digression: when I was four I would ask my Grandma if I could put on some of her “pume” – she always had a respectable and varied selection in her boudoir.) Well, here are a couple of my “pume” package design faves:
But my package fascination happens with other items, too. I used to be enamored with Fiji’s square water bottle, but I would betray that design for this one by Evian, however impractical and heavy…and space-hogging:
Per sojones.com, the following design was concept packaging created for Adidas by a Capilano University college student named Jenny Kim and I totally dig it.
Same with makeup. I sometimes can be made to buy makeup because it just looks so damn good. I don’t currently own these, but I would if they were within eyeshot:
There are just so many great designs out there, I feel like I don’t even know where to begin. I guess this post will have to be one in a series of posts highlighting great design.
Other recommended package design-related sites: